As the Brand Ambassador for Chartreuse, I'm humbled to be representing such a historic brand as Chartreuse Liqueur. Not only it is a special and niche product, but it's also extremely tasty. Since January 1, I've been lucky enough to meet and become friends with some of the best bartenders in a lot of cities. These amazing folks from all kinds of bars do some really cool things with Chartreuse and how they have tought me so much.
A brief explanation of Chartreuse, from www.frederickwildman.com is that the recipe was created from a manuscript of 130 herbs, spices and flowers and formulated by the Carthusian order of Monks from the French Alps in 1605. It's considered one of the oldest Liqueurs in the world and extremely popular with Bartenders both as a shot and as a key component in classic and modern cocktails.
Check out www.frederickwildman.com for plenty of cocktail recipe's to download and look for more to come! Please email me any/all recipe's. I'd love to see what you are all doing.
For those of you who are familiar with Tales of the Cocktail, you can imagine what kind of fun is to be had. For those of you who don't know, imagine all the best bartenders in the world along with some wonderful spirits gathering in New Orleans for 4 days of learning, imbibing and sharing of ideas. Seminars, Tastings and Drinks oh my! www.talesofthecocktail.com
Last night after a flight from New York, it was great to check in and get a quick nap and then catch up with friends from around the bartending community.
After a beverage at the Carousel bar at the Hotel Monteleone, we were off to Cure www.curenola.com where Kirk, Rhiannon and Maksim introduced us to some amazing chartreuse creations and delicious bites. Their new book, call Rogue Cocktails features some amazing Chartreuse drinks as well as some other amazing cocktails. Look for a Cynar based cocktail there called "Art of Choke" it's simply amazing.
Also we enjoyed a Happy Meal #3 (well, quite a few) which is simply a shot of green chartreuse followed by a chaser of High Life. Simple, tasty and effective. Thanks to Cedric at Silvertone in Boston, who introduced me to this simple glass of mayhem.
No need to stay out too late, because it's a marathon and not a sprint.
After breakfast at Oceana, Philippe Rochez (Chartreuse Export Director) is speaking along with Simon Ford and Antoinette Cattani with other ambassadors. Phil Duff is running point and and the Panel is discussing how Brand Ambassador's differ from Sales reps. It's all about the training of the staff, how the product fits and understanding what works to make a better brand ambassador. Offering the best choices for our accounts, how to work with bartenders and buyers and how to insure we train our staff to know the product back to front and front to back.
Rum, Luxardo, Green Chartreuse and fresh lime juice was the drink served "Harry's last stand" and it's a nice refreshing way to start out the day. Luckily it's noon.
Pictures and more stories to come! It's only 1pm right now.
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It was Chester's Last Word - Chester is the Brand Ambasador for Mt Gay hence the rum and if it was made with Gin it would be a Last Word hence Chester's Last Word!
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